Many businesses use Facebook to develop fan clubs, manage customer care, coordinate events, and increase their brand awareness. For public companies, it is a good way to keep an interactive dialogue with investors. We take a look at the niche market you are in and the most appropriate uses of this platform, building a complete action plan for marketing your business in this interactive social media world. Facebook has more than 300 million users
- More than 300 million active users
- 50% of our active users log on to Facebook in any given day
- The fastest growing demographic is those 35 years old and older
User Engagement
- Average user has 130 friends on the site
- More than 6 billion minutes are spent on Facebook each day (worldwide)
- More than 40 million status updates each day
- More than 10 million users become fans of Pages each day
Applications
- More than 2 billion photos uploaded to the site each month
- More than 14 million videos uploaded each month
- More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
- More than 3 million events created each month
- More than 45 million active user groups exist on the site
International Growth
- More than 65 translations available on the site
- About 70% of Facebook users are outside the United States
Platform
- More than one million developers and entrepreneurs from more than 180 countries
- Every month, more than 70% of Facebook users engage with Platform applications
- More than 350,000 active applications currently on Facebook Platform
- More than 250 applications have more than one million monthly active users
- More than 15,000 websites, devices and applications have implemented Facebook Connect since its general availability in December 2008
Mobile
- There are more than 65 million active users currently accessing Facebook through their mobile devices.
- People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.
- There are more than 180 mobile operators in 60 countries working to deploy and promote Facebook mobile products
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